Co-founder & COO · Business Solution Architect
I build things that actually ship.
Marketplaces, AI tools, operations, teams —
from zero to working in production.
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About
I came into marketing because I loved how good advertising talks to people — not at them. Somewhere along the way I became the person who builds the infrastructure that makes the product possible.
For six years at 1C — one of Russia's largest software distributors — I ran business development and marketing for Microsoft Cloud, ABBYY, Kaspersky and 17 other vendors. I started as a brand marketer and grew to lead 20+ directions.
Then I spent the last two years building from scratch: a B2B SaaS marketplace, an ad platform catalog, a freelance exchange, a contractor payments service, an AI tools marketplace. Every operational block. Every process. Every hire.
I am the kind of person who wakes up at 3am with a product idea, opens a doc, and by morning has a landing page, a unit economics model, and three reasons it might not work. I find this completely normal.
What I do
I design the systems that let products run without me in the room. Partner onboarding, contracts, team structure, KPIs, playbooks — the boring parts that determine whether anything works at scale.
I lead a 5-person AI product team. I write specs, design agent workflows, prioritize backlogs. I know what pgvector is for. I can have a real conversation with my developers — not just nod and hope.
I've negotiated and signed with 300+ SaaS vendors, 78 ad platforms, and international software brands. I know the difference between a pitch and a performance — and which one closes deals.
Selected projects
AI-native system for R&D teams. Hypotheses, projects, and agent tasks in one interface. Team expertise gets encoded into YAML skill manifests — knowledge survives vacations, onboarding, and whoever just quit.
30-day business basics course-bot for micro-entrepreneurs. Built with co-founder Anya Korzuk (ex-VK, ex-Netology). Filmed on iPhone, built with vibe-coding, zero budget — because good knowledge shouldn't cost a fortune.
Russian-market catalog of AI tools — "there's an AI for that" for a market that needed its own version. Built with 5-person team from zero to production with first paying customers.
300+ software vendors onboarded. Full operational block built from scratch — contracts, onboarding flows, training materials, sales infrastructure.
78 advertising platforms integrated. Hired and managed a team of 5. Built all operational and sales infrastructure from zero.
236 startups consulted on unit economics and positioning. Internal corporate program, zero external budget. 4 years running.
What I believe
Technology should work for people. Not the other way around. This sounds obvious. It isn't — I've spent 15 years watching companies forget it.
Marketing lost its way when it stopped seeing humans behind the metrics. I find this personally offensive, and I say so out loud at conferences.
AI doesn't make teams more effective automatically. It exposes whether you have a research culture. Most teams discover this the expensive way.
Expertise that lives only inside someone's head is a liability. Encode it. Document it. Build systems that survive the person.
Open to projects, collaborations, and conversations — especially if you're building something in AI or SaaS and need an operator who's been there.
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